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Other Services

We work with organizations and provide strategic direction and guidance to select and procure the optimal combination of media channels in an integrated marketing communication campaign. This includes but is not limited to traditional ATL (Above the line), BTL (Below the line) and tactical media opportunities.  By understanding our client's core values and unique selling propositions, we develop insights and strategic communication objectives. This is then delivered via the best channels to the target audiences to deliver measurable return on investment, brand credibility and brand loyalty. 



  Billboards

Billboards reach the mass market and provides brand awareness fast provides brands with “Big Brand” status


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  Digital Flyers

Directly target consumers by demographic profile. Filter by areas and by LSM.
Digital flyers has the simplicity of SMS with the added creativity and visual impact of a printed flyer or mobisite. Compose rich media content and send it  directly to cell phones by postal code to all geographical areas in SA.  The flyer enables mobile marketing, event invitations or can direct traffic to a website etc. 
Fully trackable and delivery reports provided 
Smart phone and feature phone compatible 


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  HDCA WiFi

Advertise on the largest free WiFi network in Africa. Covering 17 locations in SA. With hotspots that cover many kilometres. Covers transit hubs (areas in and around taxi Ranks, Bus terminuses and train stations)  

The channel provides direct communication with the commuter while he/she is waiting for next part of travel. The advert will appear every 90 seconds giving you the opportunity to engage with the consumer, directing them to your website, FB page or announcing of news and information 



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  Transit TV

TRANSIT.TV™ operates as a digital place based network across train stations, taxi ranks, bus depot and in taxis nationally

A national audience of 7.3 million are reached by the network, which will now grow substantially in excess of 10 million in 2015

With our proven experience in Digital Out of Home Media and dedicated technical teams, we offer the Transit.TV™ market live content streaming, utilising 3G and GPS technology, and advertising to rail and taxi commuters nationally 



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  Taxi branding

Mobile branding – 100 taxis collectively travel 800 000km’s per month
High reach -  100 taxis generate 20 million impacts per month
Low wastage –  geographical targeting is possible
Long exposure times – taxi commuters spend on average 20 minutes in queue waiting for a taxi
Economically active commuters - 84% of taxi commuters are purchase decision makers
Captive audiences - spend on average 59 minutes per day inside a taxi
Direct response and measurability – lead generation and conversion to sale
Zero tune-out Zones – cant turn off  the taxi environment advertising messages
Platform where no others exist – taxi’s travel where other media formats don’t exist


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  Activations

Activations provide education, engagement and a connection between the brand and the consumer 


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Contour Online is a full service marketing agency based in Johannesburg, South Africa. Our primary business entails servicing companies who wish to utilize the power of marketing and advertising to increase their sales.
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